Visual Merchandising


Visual Merchandising

In the fashion industry, it has been noticed that the physical properties of a store are effective in making a difference, and visual merchandising has gained importance. Visual merchandising refers to a process to increase sales with visual images and arrangements that encourage customers to buy.
While trade was carried out in meeting and gathering areas in the early days, in the 19th century, the first retailers had their names printed in an ostentatious way and displayed their products on the windows or on the street table. When most of the stores in America were established, showcases and windows began to appear.

American Gordon Selfride broke new ground in Selfridges store opened in London in 1909, attracting attention by leaving the shop window lights on at night.

Marshall Field & Company has also designed showcases to make the products it sells more attractive to customers.
Throughout the 1930s, 40s and 50s, windows continued to play a dominant role in visual merchandising, reflecting the changing art trends. Many famous painters also worked as window dressers.

Bonwit Teller – Salvador DALI

 Photographs of famous names and fashion show images were placed on the showcases in the 1990s, and visual merchandising continued to develop throughout the 20th century.

Visual merchandising has become an important method of communication, as 70% of what we see and 30% of what we read and hear are in our minds.

Task of visual merchandising and window designers; Making arrangements that look attractive and effective is to make people who pass by the store turn to the store in that short period of time with the effect of the window design. Visual shopkeepers who also have many skills and knowledge; creativity, sense of order, knowledge of design principles, artistic flair and store design.

The importance of trainings has been understood with the transition of eye and visuality to the forefront and the importance of training experts in this field. In this field, International Altier Academy also provides Visual Merchandising training under the instructor of Erdal Güvenç.

Standing out with his local and global sector experience, international networks, successful names he has brought to the retail and fashion sectors since 1985, Erdal Güvenç, training technical experts to work in this department with his "Visual Merchandising and Display Design" training, jr. It aims to ensure that the employees in the position of employment are upgraded with technical information and benefit from career opportunities in the sector.